Business owners are faced with all kinds of decisions about looking for work. How do they market their company? Should they employ Sales staff? How many? Should they spend their hard earned shekels on Google Ads? Or should they sit by the phone and wait for it to ring?
Those owners went into business to deliver a service, to install telecoms, build houses, sell insurance policies and repair computers. Marketing strategies are a necessary evil.
Until recently, I didn’t realise that my services could offer a radical and fresh approach to the solution. Like most business owners, I did what I do best in the traditional way it’s done, and for me, that’s tendering.
About a month ago, I had a eureka moment. I must state here that it didn’t involve a bath, but during one of my brain-storming sessions the real value that I can add to clients was being overlooked. The problem was that I had always been standing too close to the work and as such I wasn’t seeing the innovation that I could add. This was one of those moments that was almost an epiphany (without the trumpeting angels, of course!).
The biggest mistake I had been making was by approaching functions, talents, innovation and market intelligence as separate entities. What I needed to do for the benefit of my clients was to join up these areas in a way that would give them the edge on finding opportunities.
As not to feed competitors, It’s best that I don’t outline it here. If you want to discuss how Harris Associates can help you find opportunities in the market place that your competitors won’t see, or are interested in discover how Tendering Services can play a part in your business growth plan call me to arrange a meeting.
It will cost you half an hour of your time, a cup of tea and maybe a biscuit (if you feel generous). A small price to pay for a fresh new approach.